In this sales training article, you'll learn how, in sales, to go from discouragement to hope; how to keep up your sales momentum going forward instead of lapsing into apathy or depression and how to change old sales ideas of what it means to hear "No".

For sales professionals, discouragement is an occupational hazard. It takes a lot of moxie to hear the word "No" again and again, even though you know there's bound to be a "Yes" coming eventually. Much of the sales game is a numbers game: you talk to many people and you’ll have several, or many, ready to buy just what you have to offer. But everyone gets discouraged once in awhile, and it's important to have a plan of action when discouragement hits.

In your business, if you have any direct contact with a customer, you're in sales whether you think so or not. You may be selling actual products by demonstrating and explaining them – a sales trainer, or you may be selling services by letting people know what those services can do for them – a sales coach! If you're a therapist, you're acting as a sales consultant - selling ideas, and selling your clients on the idea that they can feel better and that you can help them. So in a way, if someone's on the other end of whatever service you provide or product you espouse, you're involved in sales.